richard valo
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Digital Systems &
Online Event Producer

I design reliable online workflows that keep data clean, automate delivery, and move outcomes toward KPI.

Featured proof: automated online presentation event funnel for 1,300 participants — payments, invoicing, email journeys, unique access links, bundles, tracking, error handling, live promo, and replay delivery.

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No-Code Development
Marketing Automation
Digital Strategy
Clean Data & Workflow
KPI Visibility
Outcomes

Systems that run smooth — before, during, and after launch

  • Event funnel at scale: registration → access links → reminders → live promo → replay delivery
  • Clean data flow: single source of truth, tagging discipline, dedupe logic, error handling
  • Revenue automation: payments, invoices, upsells, bundles, time-limited offers
  • Operational clarity: ownership map, handover docs, KPI tracking plan
How I think

Clarity is a system feature

I love when a system starts showing its strength through automation, clean data transfer, and outcomes that point toward KPI.

I see visual clarity and clean design as a way to support understanding, trust, and long-term usability of systems.

Featured proof

Online presentation event funnel — 1,300 participants

  • Moderator + 5 speakers
  • Automated checkout, invoicing, email sequences, unique access links
  • Ticket bundles (e.g., 6 seats) with participant assignment, tracking, duplicate protection, and error handling
  • Live promo module: next-event offer + deadline logic (midnight offer)
  • Replay sales with automated delivery
Case study (next)

Hello Senior — Systems & Automation Leadership

Operational stability, clean data, scalable marketing ops, and reliable delivery workflows.

  • Workflow ownership + tooling standards
  • Segmentation + lifecycle automation
  • KPI visibility via tagging discipline
Case study (next)

Sales Gates — Web → Email → Orders Ecosystem

A client-ready digital ecosystem that converts and delivers without manual friction.

  • Offer clarity + conversion pages
  • Payment + invoice + delivery automation
  • Clean contact base + segmentation
Work with me

Three ways we can work together

Event Funnel Build

Design + build + launch support for a KPI-tracked event system.

Systems Audit

Map workflows, data structure, failure points, and quick wins.

Retainer / Operator

Ongoing improvements, monitoring, and iteration cycles.

Typical stack

Tools I often work with

Make / Zapier
SmartEmailing
Stripe / GoPay
Cloudflare Pages
CMS (WordPress)
GA4 / GTM
Webinar / Livestream platforms

I focus on reliability, clean data structure, and a corporate-clean output that supports trust and long-term usability.

Contact

Let’s talk through your workflow

Send your goal, stack, timeline, and KPI. I’ll reply with next steps.

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